You don't need to be a computer engineer to under the basics of Search Engine Optimization - otherwise known as SEO. While it takes some serious studying to become well-versed in the deeper levels of the tech world, you can optimize your brand's search engine results by following these 6 simple tricks.
1.) Understand Your Audience and What They Want
This might sound like a given, but you'd be surprised at how many people start businesses without knowing who they are selling to. Demographics are very important, but you also need to understand what type of content your potential customers want to see. Are they more responsive to images or videos? Are they active early in the morning or late at night? These are just a few questions to ask yourself when you are trying to hit a targeted market.
2.) Post High-Quality Content Consistently
Have you ever heard the phrase: Quality Over Quantity? Sure you have! This concept applies to your brand's online presence. For example, You don't want to fill up a blog with 50 subpar posts. Your readers will lose interest quickly and probably won't come back. Instead, you should focus on creating high-quality content that your viewers want to read and share.
3.) Don't Just Focus On Google Search Results
Everyone seems to have an obsession with being #1 on Google. While that is a great goal to strive for, it's highly unlikely that you will come near that top spot in the first few months. During the infancy of your business, you can focus on other outlets. For example: If you have an app for your customers to download, use a multifaceted approach to get more views through app stores such as Apple, Google Play, and Amazon.
4.) Follow Google's E-A-T Guidelines
In 2018, Google updated its algorithm to determine rankings based on 3 key factors:
Expertise
Authority
Trustworthiness
This is especially important for blogs. The author's information needs to be easily accessible; otherwise, it could hurt the website's ranking on Google.
5.) Optimize User Experience
No one wants to spend an hour wading through irrelevant information. The content on your website needs to be useful to the viewers. Everything should go smoothly from subscribing, making a purchase, submitting a form, or chatting with a bot.
6.) Take Advantage of Google SERP Features
When you look up something on Google, the first page will typically show 10 sites, including organic listings, paid advertisements, and Google SERP features.
(SERP stands for Search Engine Results Pages.)
These are snippets that are relevant to the user's keyword query. They can also come in the form of direct answer boxes, bulleted/numbered lists, videos, and tables. This information is pulled by Google and converted into a SERP, but you can optimize your site to make this process easier. Simply add a subheading with a targeted keyword and a short list to the top of your content. This way it can be easily found and transformed into a SERP.
By following these 6 simple SEO trends, you can increase traffic to your website and drive up sales. If you need help boosting your brand's online presence, contact us today!
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