While the term SEO can seem a bit intimidating for start-ups and small businesses, it is a lot easier than you think.
An acronym for Search Engine Optimization, SEO is a crucial part of expanding your brand’s online presence by reaching your target audience - which ultimately leads to more sales.
Learning effective SEO skills can be a daunting at first. That is why I have created an easy-to-follow list of daily tactics you can implement to make it a lot simpler. Only 30 minutes a day is what you need to set aside in order to become a pro at SEO.
6 SEO Tactics to Do Every Day
1. Check the Latest Keyword Rankings
You should check to see how well your keywords are performing every day. Rank Tracker is a great tool for this. It shows which keywords are driving traffic to your site, and it will let you know which (if any) keywords need to be revised/replaced due to low performance.
2. Check on Your Top Competitors
One of the best strategies to optimizing your keywords is to keep tabs on your top competitors. You can find out what keywords that use and adjust accordingly. Rank Tracker can be used for this task as well. It will tell you if your competitors have switched up their keywords.
3. Edit Your Image Alt Text
One of the most overlooked aspects of a solid SEO strategy image alt text. It allows Google - and other search engines - to understand what your image is. Over time, this will help with your ranking. Be sure to go through your site's content and optimize every line of image alt text.
4. View Your Site on a Smartphone
Most people build websites on a desktop or laptop computer. If this is you, then you need to open your website on a smartphone device to ensure that everything looks correct. Sometimes, the layout can be mistranslated, resulting in blurry or distorted images and text. Take a moment to check to avoid losing potential clients/customers.
5. Check on Any Backlinks
If your website has any backlinks - which it should - then you need to make sure they are working properly. Broken backlinks can hurt your ranking on search engines, and they only take a few minutes to fix.
6. Post Across Multiple Social Media Platforms
Maintaining an active social media presence is vital to growing your brand. Facebook, Instagram, Twitter, YouTube, and - most recently - TikTok will help you connect with your target audience in a more personalized way. Be sure to post relevant, engaging content that is authentic to your brand identity.
Now that I’ve gone over how to implement effective SEO tactics in just 30 minutes each day, you can get started growing your online presence.
Do you have any other SEO tips that have proven effective for you? Leave a comment below to help out your fellow entrepreneurs.
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For additional help with SEO and growing your brand's online presence, get in touch with Clever Girl Copywriting.
Very useful. Thx!