Copywriting is the art of creating engaging text for advertising and promotional materials. Essentially, it's a form of marketing.
This written content - when done correctly - is skillfully pieced together to establish brand identity, increase brand awareness, and persuade people to take action.
Captivating copy should appeal to the audience and get them to make a purchase without high-pressure sales tactics. Using Search Engine Optimization (SEO), a quality copywriter can even help to boost your Google ranking.
Where Have You Seen Copywriting?
Blogs
Websites
Social Media Posts
Email Campaigns
Webinar Scripts
Public Speeches
Sales Videos
Brochures
Newsletters
Press Releases
...and the list goes on.
That's basically it in a nutshell. If you are looking for a copywriter to help expand your brand's online presence, shoot me an email today!
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